23
Aug

How Millennials are Impacting the Hospitality Industry

Millennials, those born between 1980 and 2000, are currently the fastest growing customers in the hotel industry and by 2025, they are expected to make up 50% of all travelers. With this generation comes the need for a tech-savvy, transparent environment, and the desire for connection. They have already begun to have an impact on travel and the hotel industry, in particular. They are looking for a unique experience that simultaneously meets their expectations. That being said, we can expect to see changes in the hospitality industry that appeal to this influential generation.

Technology

Millennials grew up with technology, so it isn’t too surprising that the desire for a technology-driven travel experience is a must. Millennials are very likely to post the overall experience of their stay on platforms such as Facebook, Yelp, Twitter, and more. The convenience and seamless process of checking in and out on their mobile device is very enticing to millennials. The same goes for free WiFi – it’s practically expected for a hotel to offer a strong internet connection.

Personalization

In conjunction with technology, the notion of personalization for their stay is particularly enticing to millennials. Artificial intelligence is an ever-growing sector of technology, and hotels that provide smart rooms and AI personal assistants attract these travelers. Additionally, having the ability to personalize their rooms online so that everything is how they would like it when they arrive at check-in, will play a large role in the adaption of hotels moving forward.

Green Living

Millennials are also a generation that focuses on the environment and they will make their decision on which hotel to stay at depending on whether or not the hotel implements sustainable, eco-friendly practices. These travelers want to supply business to those that coincide with their own values. Some specifications that may contribute to their final decision of stay are sustainability programs for energy, water, and other utilities (like cogeneration), efficient waste management, and eco-building certifications.

Experiences

Maybe it is because they are so interconnected through technology, millennials are actively seeking meaningful, genuine experience when they travel. No longer content to spend the entire vacation laying by the pool, this generation is more likely to leave the hotel to interact with the local culture. Hotels that provide information to millennials regarding local nightlife, events, and more, are enticing to these travelers.

26
Jul

How Hotels Are Embracing Sustainability

As concerns about climate change continue to increase, more and more corporations worldwide are attempting to lessen their carbon footprints by promoting sustainability and minimizing waste. This has given rise to the concept of the “green meeting,” or “green event,” defined by the Convention Industry Council (CIC) as an event that incorporates environmental concerns into every aspect, so as to make it more eco-friendly.

As such, it’s important for event planners and hosts alike to incorporate these practices into their own businesses, to make their services more appealing to prospective customers. At the Shore Hotel, we’re proud to embrace our responsibility to the environment, and we’ve already taken a number of steps to help reduce our carbon footprint and act more sustainably. Here are some examples of how the sustainability trend is re-shaping the hotel industry!

Water and Energy Conservation

A good first step toward creating less water waste is the linen reuse program (those tags on the bathroom door that remind guests to hang towels for reuse) that is now an industry standard. A growing number of hotels have also switched to more efficient lighting and heating systems and installed low-flow bathroom fixtures to further decrease water and energy waste.

Recycling Efforts

Guests have long been encouraged to recycle beverage containers, but the movement has been taken several steps further with the reduction of disposable items, such as paper and plastic cups, coffee filters, and the like. Some hotels have even entered into composting programs to help eliminate food waste. In 2012, one hotel cut its diversion rate—the percentage of material diverted from landfill—from 15 to 90 percent with the aid of such a program, making it a “zero waste” facility.

Room Keys

The standard PVC keys—which utilize a highly toxic manufacturing process—are today often made out of more eco-friendly materials like paper, bioplastic, and even wood.

Natural Cleaning Products

By choosing more eco-friendly products—particularly ones that also cut back on the amount of packaging used—hotel chains can make drastic cuts to the environmental hazards caused by the ones containing toxic ingredients. This also decreases the risk to employee health.

Spas and Dining

Hotel restaurants that offer fresh, organic produce and GMO-free meat and dairy products will appeal to a growing number of health-conscious diners. Similarly, the use of natural products in spa treatments will help to strengthen the facility’s aura of well-being.


This blog was originally published at stevefarzam.org.