Europe Tomorrow: Supporting Social Innovation

April 7, 2015
Everything Else

Europe Tomorrow, a social innovation project, has now embarked on their tour across Europe to promote social change. We were thrilled to host the project’s launch party last month at Hyatt Regency Paris Étoile. The evening was a great success and provided the initiative’s founders – Boris Marcel, Florian Guillaume and Malo Richard – with the opportunity to describe their shared ambition for the three-year initiative.

The three French entrepreneurs’ goal is to discover and share the best social innovation projects that exist in Europe in order to educate young people and opinion leaders on the social and environmental conditions in Europe. Over the course of the upcoming months, Boris, Florian and Malo will be visiting 21 countries to host over 50 events, collaborating with more than 250 partners from large corporates to business schools and ministries. The events will act as an opportunity for Europe Tomorrow to meet with various social entrepreneurs in a bid to identify interesting social initiatives that could improve everyday life across the likes of housing, energy, mobility, and health. 


Europe Tomorrow funders Boris Marcel, Florian Guillaume and Malo Richard with Hyatt Director of Corporate Communication Malene Rydahl.

At the end of the tour, Europe Tomorrow will present the best ideas to the European Commission, an official supporter of the project, as a means to provide solutions for the issues facing Europe.

When we learned Europe Tomorrow’s ambition was to seek local solutions for global problems, Hyatt was eager to sponsor the project given it echoes our values and environmental targets. We are committed to improving our environmental approach in three main areas, as outlined in our 2020 Vision sustainability strategy. We are examining how to use resources thoughtfully so our hotels can source, consume and manage natural resources to serve their guests. Other priority areas for us include how to build more efficient and environmentally conscious hotels, and how we can innovate and inspire to find sustainable solutions across the company.

As Eric Brun, Hyatt’s vice president for brands in EAME and Southwest Asia, explained: “At Hyatt, we are always challenging ourselves to operate in the most socially and environmentally responsible way possible to ensure we support the communities where we work. We are particularly proud of our global corporate responsibility platform, Hyatt Thrive, which is designed to help make the communities in which we operate places where our associates are proud to work, our guests want to visit, and also hotel owners want to invest.”

We wish Europe Tomorrow every success in their adventure over the coming months and look forward to hearing all about the social initiatives they present to the European Commission!

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